37-53-402. Prize and gift promotional offer advertising content. All advertising material to be distributed in connection with a prize and gift promotional offer must contain:
     (1) a description of the prize, gift, or other item that the prospective purchaser will actually receive, including the manufacturer's retail price or, if none is available, the verifiable retail value;
     (2) all rules, terms, requirements, and preconditions that must be fulfilled or met before a prospective purchaser may claim any prize, gift, or other item involved in the prize and gift promotional plan, including whether the prospective purchaser is required to attend a sales presentation in order to receive the prize, gift, or other item;
     (3) the date the offer expires;
     (4) a statement of the number of items that will be awarded if the number of prizes, gifts, or other items to be awarded is limited; and
     (5) the method by which prizes, gifts, or other items are to be awarded.

     History: En. Sec. 21, Ch. 444, L. 1987.