75-10-1506. Initial education and outreach -- requirements. From April 17, 2009, through December 31, 2012, a manufacturer shall conduct initial education and outreach efforts, including but not limited to:

(1) the establishment of a public internet website. Templates of educational materials must be posted on the website in a format that can be easily downloaded. A link to the website must be provided to the department.

(2) methods used to engage other stakeholders, such as waste, demolition, heating, ventilation, and air-conditioning organizations, as well as appropriate state agencies and local governments, in securing support and participation in programs that encourage the proper management of out-of-service mercury-added thermostats;

(3) strategies to work with utilities participating in programs involving the replacement of thermostats to encourage their participation in the collection and proper management of out-of-service mercury-added thermostats. These strategies may include the inclusion of an educational insert in utility bills.

(4) contacting wholesalers and encouraging participation in educating customers on the proper management of out-of-service mercury-added thermostats; and

(5) strategies used to encourage support and participation by retailers and other outlets in educating consumers on the proper management of out-of-service mercury-added thermostats.