33-24-406. Sales practices for wellness programs. (1) A pet insurer and producer selling pet insurance may not:

(a) market a wellness program as pet insurance; or

(b) market a wellness program during the sale, solicitation, or negotiation of pet insurance.

(2) If a wellness program is sold by a pet insurer and producer:

(a) the purchase of the wellness program may not be a requirement to the purchase of pet insurance;

(b) the costs of the wellness program must be separate and identifiable from any pet insurance policy;

(c) the terms and conditions for the wellness program must be separate from any pet insurance policy;

(d) the products or coverages available through the wellness program may not duplicate products or coverages available through the pet insurance policy;

(e) the advertising of the wellness program may not be misleading and must be in accordance with this subsection (2); and

(f) the pet insurer and producer shall clearly disclose the following to consumers, printed in at least 12-point boldface type:

(i) that wellness programs are not insurance;

(ii) the address and customer service telephone number of the pet insurer and producer or broker of record, if the policy was issued or delivered by an agent or broker; and

(iii) the mailing address, telephone number, and website address for the commissioner's office.

(3) Coverages included in the pet insurance policy contract described as "wellness" benefits are insurance.